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Mary Ellen Keating
Senior Vice President
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323

Alan McNamara
Senior Manager, Corporate Communications
Barnes & Noble, Inc.
(212) 633-3379


Barnes & Noble Kicks Off Get Pop-Cultured™ with Special Events Including “Throwback Thursday” 1950s and “Time Travel Weekend”

Celebrate the 1950s at the First Throwback Thursday on July 2, Then Come Back for “Time Travel Weekend” Featuring Special Doctor Who, Magic Tree House: Dinosaurs Before Dark and Outlander Events July 3-5

The Second Annual Get Pop-Cultured with Barnes & Noble Will Continue Throughout July with Unique Special Events, Author Appearances, Exclusive Content, Giveaways and More

New York, New York – June 29, 2015 – Barnes & Noble, Inc. (NYSE: BKS), the nation’s largest retail bookseller and the leading retailer of content, digital media and educational products, today announced the lineup for the first week of the Get Pop-Cultured with Barnes & Noble celebration. On Thursday, July 2, Barnes & Noble stores nationwide will host a very special Throwback Thursday 1950s event, where customers can experience the most iconic moments in pop culture from that decade.

Highlights include a special 1950s-style Hula Hoop Contest, as well as a specially curated selection of content from that decade, including Doctor Dan the Bandage Man by Helen Gaspard available for its original price of only $.25 (in stores only on July 2). The week continues with “Time Travel Weekend,” designed to take customers on a journey through time where they will be transported into the intriguing worlds of Doctor Who on July 3 at 7pm, Magic Tree House: Dinosaurs Before Dark on July 4 at 10am and Outlander on July 5 at 2pm at all Barnes & Noble stores nationwide.

Throwback Thursday 1950s – Thursday, July 2
New to Get Pop-Cultured this year, and the cornerstone of the Get Pop-Cultured campaign, customers are invited to Barnes & Noble every Thursday in July for a nostalgic journey through the most iconic moments in pop culture from the 1950s through the 1990s. During the first Throwback Thursday event, celebrating the 1950s on Thursday, July 2, customers are encouraged to explore the dynamic influence that books, toys, games, music, movies, TV and fashion had on society during the time period by viewing a specially crafted Throwback Thursday Display Wall that features fun facts, images, products and more that influenced the decade and brings it to life. The display is the perfect opportunity for customers to take pictures to share on social media, using the hashtags #TBT and #GetPopCultured.

Customers are also invited to participate in fun themed activities including a special 1950s-style Hula Hoop Contest (since the hula hoop craze first swept across the U.S. in the 1950s), and much more. Customers should contact their local Barnes & Noble for more details on what events will be taking place to celebrate the 1950s.

To round out the fun, there will also be Deals of the Decade, special offers and giveaways for Throwback Thursday 1950s. These include The Borrowers by Mary Norton, which was one of the most popular books for young readers in the 1950s, available in a Barnes & Noble exclusive edition for its original published price of only $2.50 (discount offer is valid on July 2 only, while supplies last). In addition, Doctor Dan the Bandage Man by Helen Gaspard will available for its original price of only $.25 in-stores only on July 2. Doctor Dan the Bandage Man had one of the largest print runs of a Little Golden Book at its time, due to its incredible popularity with parents and kids, and featured one of the first book & product combinations on the market (it came with Band-Aids). It is now featured in the Smithsonian’s permanent collection.

Also available during Throwback Thursday 1950s is a select NOOK Book® from the time period at an incredible value: Hondo by Louis L’Amour priced at $1.99, for a limited time only. Barnes & Noble will also have the vinyl albums Kind of Blue by Miles Davis and Lady in Satin by Billie Holiday available for sale. Special candy treats from the time period are also available for purchase. In addition, there will be a giveaway of The Borrowers book cover (while supplies last).

Time Travel Weekend – Friday, July 3, through Sunday, July 5
Time Travel Weekend is the opening series of events in Get Pop-Cultured, and is designed to take customers on a thrilling journey through time. It provides fans with the opportunity to be transported into the intriguing worlds of the following:

Doctor Who – Friday, July 3, at 7pm
On Friday, July 3, at 7pm, Barnes & Noble stores nationwide are celebrating Doctor Who. Customers will enjoy trivia, giveaways, a special offer and more, and are invited to come dressed as their favorite character. Barnes & Noble carries a wide range of Doctor Who products, including DVDs/Blu-rays, collectibles, graphic novels, magazines, books and gift items, so it’s no surprise that Get Pop-Cultured’s first weekend celebration is kicking off with a time travel event for “Whovians” of all ages.

All stores will host a special trivia event based on all 12 Doctors that have been featured in the beloved Doctor Who series over the years, and many other activities. In addition, all stores will have a special TARDIS standee that will give “Whovians” the perfect opportunity to have their picture taken.

Special offers available during the Doctor Who event include 20% off all BBC Doctor Who DVDs/Blu-rays in stores and on BN.com from Friday, July 3, through Sunday, July 5; the Doctor Who: The Daleks available for sale on July 3 as an early exclusive at Barnes & Noble (on sale everywhere else on July 14); and a Doctor Who Key Ring available free with the purchase of any regularly priced Doctor Who merchandise, while supplies last. Customers can also enter for a chance to win a special Doctor Who prize pack featuring two Doctor Who Mini Kits, a Doctor Who tote, a Doctor Who Mug, plus more (limited quantities available).   

Magic Tree House: Dinosaurs Before Dark – Saturday, July 4, at 10am
On Saturday, July 4, at 10am, customers across the country will have the perfect opportunity to start off their July 4 celebration the right way and travel back millions of years with Magic Tree House: Dinosaurs Before Dark. In 1992, Dinosaurs Before Dark, the first book in the Magic Tree House series from Mary Pope Osborne, arrived in stores. Twenty-three years later, it is still the #1 selling book in the series at Barnes & Noble, and with Jurassic World now in theaters, there is no better time to celebrate dinosaurs than with our Magic Tree House: Dinosaurs Before Dark event.

The event is the perfect opportunity for families heading to the beach on July 4 to have a prehistoric adventure by making Barnes & Noble their first stop. Young paleontologists can explore the age of dinosaurs with fascinating facts, giveaways, special offers and fun activities like making their own paleontologist hat, drawing their ideal dinosaur, creating their own dinosaur name and much more.

Special offers available during the Dinosaurs Before Dark event include buy two get the third free on all Magic Tree House books and Prehistoric Predators by Brian Switek and illustrated by Julius Csotonyi at a special value of $10.00 (regularly priced at $19.95). Giveaways include a “Travel Through Time with Magic Tree House” Activity Passport featuring activities that tie into a selection of Magic Tree House books and an Audio Drop Card that includes a code for downloading Magic Tree House audio excerpts. Attendees can also enter for a chance to win a Magic Tree House Canvas Tote Bag raffle prize, which includes one copy of Dinosaurs Before Dark full-color hardcover edition and one Dinosaur Glow-in-the-Dark Model Kit.

Outlander – Sunday, July 5, at 2pm 
On Sunday, July 5, at 2pm, all Barnes & Noble customers are invited to be transported to the intriguing world of the popular Outlander series with trivia, giveaways and more. Fans can discuss the bestselling book series by Diana Gabaldon, including the screen version of Outlander that just wrapped up its first season and has introduced a whole new audience to the story. 

Barnes & Noble is offering fans of the book and of the show a unique opportunity to get together with other fans and discuss the series. The spirited discussion will center around key topics including how customers first discovered the series, who recommended Outlander to them, what their thoughts are on the TV series and so much more. The Outlander event is designed to get these conversations going, with a special discussion about the books and its screen version that will include trivia questions and explore the interesting information included in The Outlandish Companion book written by Diana Gabaldon.

Featured offers during the event include 40% off the Outlander audiobook (the first title in the series) and the opportunity to enter for the chance to win a prize pack consisting of an Outlander Season 1, Vol 1 DVD, a copy of The Outlandish Companion and an Outlander Starz poster.

In addition, Barnes & Noble is thrilled to announce a special Twitter Chat with Outlander author Diana Gabaldon that is scheduled for Sunday, July 5, at 2pm EST. Customers are encouraged to join in @BNBuzz on Twitter or use #BNOutlanderChat to participate.

Fans can tweet their Outlander questions to Diana Gabaldon using #BNOutlanderChat. Barnes & Noble’s social media team will deliver those questions directly to the author who will answer a selection of them during her live chat on July 5.

Authors, Illustrators, Celebrities and More
Throughout the first week of Get Pop-Cultured with Barnes & Noble campaign, stores across the country will welcome customers’ favorite authors, illustrators and celebrities. Major highlights during week one include Outlander series author Diana Gabaldon (Barnes & Noble in Scottsdale, AZ) and Sirius/XM Satellite Radio host Seth Rudetsky with celebrity guests including Jonathan Groff, Santino Fontana and Richard Kind  (Barnes & Noble at the Upper East Side in New York City), plus more. Customers should contact their local Barnes & Noble store to find out which authors will be appearing there during Get Pop-Cultured.

Get Pop-Cultured Sweepstakes from NOOK®
At all Get Pop-Cultured events and throughout the month of July, customers can visit the NOOK Counter to enter for a chance to win a $1,000 Barnes & Noble Gift Card. To enter, customers can visit the NOOK Boutique® at their local Barnes & Noble store anytime between July 1 and July 31, where they should look for the specially created Get Pop-Cultured NOOK App™ on the NOOK devices displayed.

Get Pop-Cultured on Social Media
Pop culture fans should follow Barnes & Noble on Twitter, Instagram, Tumblr and like Barnes & Noble on Facebook for the very latest information on Get Pop-Cultured with Barnes & Noble, including announcements about upcoming events and promotions. Pop culture fans can also follow NOOK on Facebook, Google+, Twitter and Instagram.

Get Pop-Cultured with Barnes & Noble was first established in 2014 to bring to life customers’ favorite books, characters, movies, artists, illustrators and pop-culture icons. This year it expands to feature an even more robust lineup of events great for customers of all ages, including a weekly Throwback Thursday celebrating a different decade each Thursday from the 1950s through the 1990s, DC Comics Days, a Harper Lee Celebration, a Minions Fun event, Star Wars Saturday, Manga Mania, Fangirl Friday, Vinyl Day, James Patterson Day, a Dr. Seuss Spectacular and many more unique events and promotions.

Barnes & Noble will be announcing many more events, including exciting author appearances and signings, as well as giveaways and exclusive content and products, throughout the Get Pop-Cultured month. For a full schedule of local events and author appearances, and for more details regarding giveaways, competitions and sweepstakes, visit www.bn.com/getpop-cultured.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The Company operates 648 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store® (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 724 bookstores serving over five million students and faculty members at colleges and universities across the United States.

General information on Barnes & Noble, Inc. can be obtained by visiting the Company's corporate website: www.barnesandnobleinc.com.

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