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CONTACTS:
Mary Ellen Keating
Senior Vice President
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323
mkeating@bn.com

Alan McNamara
Director
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3379
amcnamara@bn.com

06/27/2016

Get Pop-Cultured with Barnes & Noble Back By Popular Demand Starting July 6 at Stores Nationwide

Third Annual Pop-Culture Celebration Builds on Past Success with Fantastic Events, Author Appearances, Exclusive Content, Giveaways and More
 
Unique Month-Long Event Lineup Features Finding Dory, Manga, Pokémon™, tokidoki, DC Comics, Comic Convention Collectibles, Marvel, Along with Highly Anticipated Harry Potter Countdown to Midnight Party

New York, NY – June 27, 2016 – Barnes & Noble, Inc. (NYSE: BKS), the nation’s largest retail bookseller and a leading retailer of content, digital media and educational products, today announced that Get Pop-Cultured with Barnes & Noble (www.bn.com/getpop-cultured), a month-long celebration of pop culture with special events customers won’t want to miss, is back by popular demand for the third consecutive year. Running from July 6 through August 7, this year’s Get Pop-Cultured campaign continues the popular tradition with unique special events, author appearances, exclusive content, special offers and giveaways that the whole family can enjoy.
 
Barnes & Noble first launched the Get Pop-Cultured campaign back in 2014 to bring to life customers’ favorite books, characters, movies, artists, illustrators and pop-culture icons. It was such a hit with fans of all ages and interests that Barnes & Noble established the month-long celebration of pop culture as an annual tradition.This year’s lineup features some of the biggest media properties and names in pop culture today, including Finding Dory, Star Wars, Pokémon, tokidoki, Manga, DC Comics, Marvel, Comic Convention Collectibles and Harry Potter. In addition, throughout the Get Pop-Cultured campaign, Barnes & Noble stores across the country will welcome customers’ favorite authors, illustrators and celebrities including Michael Ian Black, Shane Dawson, Chris Colfer, Pen Jillette, Oli White and Issa Rae, plus more to be announced in the coming weeks.
 
Get Pop-Cultured with Barnes & Noble Lineup:
Below are the highlights from this year’s lineup, with more details to be announced in the coming days and weeks.
 
Finding Dory: Friday, July 8, at 7PM
Barnes & Noble invites customers to dive into the excitement as stores nationwide celebrate family and all things Dory. Children will have the opportunity to participate in a swimmingly fun scavenger hunt, as well as other activities and giveaways.
 
Star Wars: Friday, July 15, at 7PM
Barnes & Noble is calling fans of all ages who love Wookiees, Storm Troopers and Jedi Knights to participate in special offers, trivia, bingo, giveaways, cosplay and a special learn-to-play Star Wars X-Wing™ Game event.
 
Pokémon: Saturday, July 16, at 4PM
Customers can visit their local Barnes & Noble store at 4PM to learn how to become a Pokémon Champion, take a photo with a Pikachu and Charizard standee, enjoy a special offer, and more as we celebrate 20 years of Pokémon at stores nationwide.
 
Introducing tokidoki Back-To-School and Stationery Product Lines, Available Exclusively at Barnes & Noble Starting July 16
On July 16, Barnes & Noble will launch the never-before-seen tokidoki back-to-school and stationery product lines, which will be sold exclusively at all Barnes & Noble stores nationwide through Summer 2016. An innovative line of apparel, tokidoki has built a worldwide following with its larger-than-life characters and designs. All Barnes & Noble stores will feature a table with tokidoki stationery, coloring products and back-to-school items, including a backpack, messenger bag, duffle bag, keyring, coloring book, sketchbook, notebook, pencil case, and much more. To celebrate the arrival of tokidoki, Barnes & Noble will be giving away free limited edition character trading cards and buttons in stores nationwide on July 16, while supplies last.
 
Manga: Saturday, July 16, at 7PM
Fans of Manga can come to Barnes & Noble and enjoy drawing and coloring activities from renowned Manga artist Camilla d’Errico, in addition to other activities, cosplay and giveaways. Plus, they can receive a special offer on all Manga from July 6 through July 19, with the exciting details to be announced during Get Pop-Cultured.
 
Comic Convention Collectibles: Available Starting July 21
The massively popular Comic Convention Collectibles will be on sale exclusively at Barnes & Noble from July 21 through July 24, while supplies last, with a limit of two per customer. The assortment will feature Funko and Diamond Collectibles.
 
DC Comics: Saturday, July 23, at 7PM
Barnes & Noble customers can be the first to get a free Suicide Squad Special Edition #1 comic and enjoy giveaways, activities and cosplay. Plus, customers can receive a special offer on all DC Comics Graphic Novels from July 20 through July 24, with the exciting details to be announced during Get Pop-Cultured.
 
Harry Potter Countdown to Midnight Party: Saturday, July 30, at 8PM
Harry Potter fans are invited to Countdown to Midnight and the release of Harry Potter and the Cursed Child Parts One & Two, a special rehearsal edition script book, which goes on sale July 31 at midnight. They are also invited to share their favorite memories of Harry Potter on Barnes & Noble’s special Muggle Wall, as well as participate in other activities and giveaways. Plus, fans can enter for a chance to win a set of 7 Harry Potter Limited Edition Cover Prints, available exclusively at Barnes & Noble. They can ask a bookseller for complete details and official rules.
 
On July 31, fans are invited back to their local Barnes & Noble store to celebrate the release of Harry Potter and the Cursed Child Parts One & Two all day with special events and activities, and to share perspectives on the new book.
 
Marvel: Saturday, August 6, at 7PM
Customers can come to Barnes & Noble and explore the Marvel Universe plus get exclusive samplers, including the first storyline for Mosaic. They can also enjoy trivia, coloring, cosplay, special offers and more. Plus, customers can receive a special offer on all Marvel Graphic Novels from July 25 through August 7, with the exciting details to be announced during Get Pop-Cultured.
 
Customers should stay tuned for upcoming Get Pop-Cultured announcements and visit their local Barnes & Noble store or go online at www.bn.com/getpop-cultured for more information.  They are encouraged to post pictures of themselves having fun at Get Pop-Cultured events to their social media channels using the hashtag, #GetPopCultured.
 
*Two (2) Winners from each store will be chosen at random on or about July 31 at 12:00AM to receive a set of seven (7) Harry Potter Limited Edition Cover Prints (ARV $140.00).  No Purchase necessary to enter or win.  Must be 13 years of age or older and a resident of the U.S. to enter.  Void where prohibited by law.  See a Bookseller for complete details and Official Rules.

About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company, the nation’s largest retail bookseller, and a leading retailer of content, digital media and educational products.  The Company operates 640 Barnes & Noble bookstores in 50 states, and one of the Web’s premier e-commerce sites, BN.com (www.bn.com).  The Nook Digital business offers a lineup of popular NOOK® tablets and eReaders and an expansive collection of digital reading and entertainment content through the NOOK Store®. The NOOK Store features more than 4 million digital books in the US (www.nook.com), plus periodicals and comics, and offers the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps™ available for Android™, iOS® and Windows®.
 
General information on Barnes & Noble, Inc. can be obtained by visiting the Company's corporate website at www.barnesandnobleinc.com.
 
Barnes & Noble®, Barnes & Noble Booksellers®, Barnes & Noble.com® and Discover Great New Writers® are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK® and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.
 
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